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Google Must Face $17 Billion Uk Ad Tech Lawsuit

The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to
Search Engine Land 1:15 pm on June 10, 2024

Google faces a UK$17 billion antitrust lawsuit over alleged abuse of dominance in online advertising. The Competition Appeal Tribunal rejected Google's dismissal, allowing the trial to proceed. This could significantly impact the digital ad industry and Google may lose revenue for UK publishers.

Lawsuit: A 17 billion lawsuit alleges that Google abused its dominant position in online advertising.
Trial: The Competition Appeal Tribunal has allowed the trial to proceed after rejecting Google's dismissal of the case.
Industry Impact: This lawsuit could have significant implications for how advertisers spend with Google and on local UK publishers.
Google's Response: Google denies any wrongdoing, claiming that the case is speculative, while promising to oppose it rigorously.

Category 1: Antitrust Category 2: Search
https://searchengineland.com/google-must-face-17-billion-uk-ad-tech-lawsuit-442976

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Google Must Face $17 Billion Uk Ad Tech Lawsuit

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