The parent company of the Daily Mail is suing Google for alleged anti competitive behavior by manipulating search results and advertising auctions.
2020 recorded the highest ever share of zero click searches, ending without a click to any web property in the results In August of 2019, I published research from now defunct clickstream data provider, Jumpshot, ...
Due to Google's advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may
Google explains why Android System WebView caused app crashes last month and how the company plans to avoid such issues in the future.
The owner of the Daily Mail has filed an antitrust suit against Google in Manhattan federal court, alleging that the company manipulates search results based on how much publishers spend on adverti
The goal of any SEO strategy should be to rank as highly in Google as you can. The closer you can get to the top of search results, the better for you. Only around 2...read more
We know learning the SEO lexicon seems like learning another language. We want to support all the folks in digital and created an SEO glossary with definitions, easy solutions, and helpful articles.
Logitech reveals a new Combo Touch for the new iPad Pro 2021
Google Canada and its parent companies are defendants in an action brought to the Federal Court in 2018 by Paid Search Engine Tools LLC
The owner of the MailOnline site alleges the search engine has hidden links to its coverage on certain topics.
Content owners can now claim copyright of their images on Pinterest and decide how they're used throughout the network.
Extracting Entity Information From Web Pages One of the areas of SEO that is worth exploring involves Semantic SEO, which I wrote about in more detail in the post What is Semantic SEO". And one
Learning SEO can be overwhelming at first. So many questions, so few answers
Google plans on replacing the use of cookies from third party apps on Chrome with a new tracking method named FLoC. This separates users into categories based on interests and demographics.
Want to grow your Instagram account without sacrificing engagement" Find out how Ad World creates unique content to establish authority in this guide.
A week or so ago, I reported that there was an issue with Google Search labeling real content pages as soft 404s, and thus not ranking those pages in Google Search. This bug directly seemed to have ca
Google is testing some new local features in Search. Specifically, Google is testing a new local finder design and Google is also testing a new method to push users to use the chat button in a busines
Google's John Mueller was asked if using the abbr tag the HTML abbreviation markup if that can help you rank higher in Google Search. John said nope, on Twitter.Here are those tweets:Nope Ś
Instagram has been working to help provide more protection for its community of users. Recently, Instagram talked about how it was working to combat abuse and hate speech on its platform by introdu
Instagram has announced new tools to effectively stop harassment on its platform, including a keyword based tool to filter out offensive direct messages and a preemptive blocking option.
FLoC" More like flop, says DuckDuckGo
Google announced a "product reviews update" to search that changes what kinds of commerce content will rank highest in search results.
Adding a social image to your most important content helps you stand out on social media. So, how do you create an eye catching social image"
Join host Ben as he continues Core Web Vitals week with Marcus Tober, Founder and Chief Evangelist at Searchmetrics. Together they further their discussion on Core Web Vital metrics and look into the learnings found by Marcus. ...
The Daily Mail has filed an anti monopoly lawsuit against Google, accusing the tech giant of "punishing publishers that do not submit to its practices".
DuckDuckGo has announced that its Chrome browser extension has been updated to block Google's new tracking technology. Although the company suggests users simply stop using Chrome as...
Join our next live webinar and learn three ways to use your own customer data to drive more qualified, high converting leads.
OTTAWA The Federal Court of Appeal has dismissed an appeal brought by Google Canada, saying its request would only delay a trial about a patent case...
Competition Authority issued Google an administrative fine of 296 million 84 thousand 899 liras for 'bringing forward its own local search engine and accommodation services by way of excluding its competitors.
Search engine optimization (SEO) tactics direct users searching for common business forms such as invoices, receipts or other templates to hacker controlled Google hosted domains.
With the impending launch of the Page Experience update, Google's John Mueller says now is the right time to get into optimizing websites.
A traffic drop or decline is something all of us have come across on multiple occasions. Here's how to diagnose and deal with it
In this post I'll share a few methods to investigate Google's rendering and how I feel that relates to LCP.
Nobody will find your website if it isn't indexed.
Similar to Google's certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers.
Moz's new Performance Metrics features allow you to check Core Web Vitals and other page performance metrics for any page, thousands of URLs at a time.
Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.
Google confirms that Target ROAS & Target CPA aren't going away but are being grouped within other bid strategies. Here's how you can continue to use them.
Buying links from cold outreach emails may seem easier than link building by yourself but comes with significant risks. Here's what you need to know.
And why you should use social media as a key component of your negotiation research
Here is a roundup of the impact of Google's most recent algorithm update that touched down on April 8, 2021.
Is it possible to rank a small website in search engines" Yes, but you have to be strategic. Find out what you can do here.
Searching the web for answers is something we all take for granted. Whether it's on a smartphone, tablet, or personal computer, and whether you type your query in or use your voice, search is the p
The U.S. Cybersecurity and Infrastructure Security Agency, Ivanti and FireEye report that U.S. federal agencies and other entities have been compromised by two
Jetpack Boost offers an easy one click solution for optimizing for Core Web Vitals for publishers who need a DIY solution
Want to focus your resources on SEO efforts that count" Learn how to identify SEO initiatives that deliver measurable results.
With the change where the top stories carousel with the product experience update in Google Search no longer will need AMP, you do need to meet some guidelines to be included but you do not need to be
Google has added a new report in Google Search Console named the Page Experience Report. Google also added new filters in the Performance Reports where you can compare the performance of green/yellow
Google is now postponing the Google Page Experience Update. Google announced it is moving it from launching next month to launching between mid June and the end of August. Some small items are launch
Google's John Mueller was asked if changing the design of a site but leaving the content and URLs the same would possibly lead to ranking changes. John Mueller said yes, it likely will because he said
Changing your business name is something that happens a lot with local search. Here are the places that you need to update online to help transition to a new name in Google My Business.
Google Local seems to be testing two new features for the updates tab for local businesses. The first is a red dot indicator to symbolize there is a new update posted for the local company. The se
May 2021 is coming and in just a few weeks, Google will release the much awaited Page Experience which includes one of the hottest topics in SEO during the past year; the Core Web Vitals. With so...
Use these 8 tips to increase your DA fast. Domain authority is a top ranking factor that affects your website rankings.
Employee churn can take a toll on agency resources. Learn how testing for cultural fit during the hiring process can help reduce churn.
Web push notifications are the opt ins for the new generation of online marketers. The technology is already evolving and helping us in every way to boost the growth of the business
Here is a photo that was recently shared on Instagram from the Google office, the GooglePlex, of some folks doing the Tinikling, a traditional Philippine folk dance which originated during the Spanish
Join host Ben as he chats with Marcus Tober, Founder and Chief Evangelist at Searchmetrics. Together they dive deeper into Core Web Vitals and discuss Marcus's findings.
Reddit unveils an alternative to Clubhouse that will be available for Android and iOS users, potentially giving it a jump ahead
All SEO content naturally has fluctuations in impressions and traffic. Use this content optimization framework to elongate your content's lifecycle and drive traffic.
PAGES contributor, Izabelle Hundrev, keeps it real by putting the user at the center of search efforts and shares how to avoid the seven deadly sins of SEO.
Search for [Ingenuity] in Google Search and you will get this super fun easter egg of the the robotic helicopter flying around Mars. The Ingenuity successfully completed the first known powered atmos
What does your audience talk about online" How do they describe themselves" What hashtags do they use" Prior to social media aggregation software,
Monetizable live audio rooms, advanced AI tools and native integration of podcasts brings social audio to Facebook
Popular content management system WordPress has announced it plans to block Google's FloC saying the ad tracking technology is a security concern.
Launch of Google's upcoming Page Experience algorithm update has been rescheduled from May to mid June 2021.
These days, almost any site uses JavaScript. Some sites only use it to add some interactivity, others built their entire site using one of the JavaScript frameworks and there are a plethora of options in between
Google is rolling out Federated Learning of Cohorts (FLoC) for the Chrome browser. TL;DR: FLoC places people in groups based on their browsing habits to target advertising. Why is this bad" As the
Want accurate, SEO friendly meta tags that help Google better understand your webpage content" Learn how meta tag generators can help you.
Businesses on Facebook and Instagram now have the ability to schedule stories using Facebook Business Suite.
A focus keyphrase is a keyword you want to rank for in search engines. Don't use a focus keyword over and over again!
Using insights and trends from one platform to assist in another benefits your digital marketing efforts. Read on to learn ways to do just that.
You can remove your website from Google's FLoC rollout by altering HTTP response headers.
These new reports give us more information to prepare for the new timeline for the page experience update rollout.
Google continuously works to improve the user experience with Google Search results. In line with that, the search engine giant has announced a new search rank
The page experience update will now gradually rollout in mid June and won't be fully live until the end of August.
Even the best local business owners and marketers can fall into the habit of seeing reviews as a mere numbers or ratings game. Make your reviews do more for you by embracing topic clusters.
A few years ago, Satyajeet Salgar from Google posted a photo on Instagram of a small sign in the Google office, the GooglePlex, that says What Would Beyonce Do" He said this sign is workplace moti
Google's Insight Page rolls out to all accounts. Advertisers share their tips for getting the most from it.
Google might be having some issues with serving Web Stories in Google Search now. This started last night, maybe around 7pm ET. Some publishers have been complaining that the Web Stories were not s
Plus, the local SEO problem of 1 star, no comment reviews
John Mueller explains why it's okay to block Google from seeing certain things on a web page
One of the widespread ways to speed up pages is to implement the AMP framework. Before implementing AMP pages, make a balanced decision and make it clear for yourself what benefits and drawback this technology may entail ...
Did you know that YouTube is the number two search engine behind Google" This is a valuable resource that most business owners and entrepreneurs are missing out on. Marketing and SEO expert Stephan Spencer talks about how ...
ow long does SEO take to show results" No doubt, this is one of the most frequently asked questions by many SEO clients. While some SEO professionals may say the answer is black and white, others disagree you have to take ...
Recently, we sat down with Kevin Indig, the Director of SEO at Shopify to talk about his insights about SEO and how it's deeply entangled with content marketing. We talked about: š–️ The balancing act between SEO tactics ...
Learn How to Optimise Your Blog Posts for SEO (Search Engine Optimisation) in 2021. This article is all about creating SEO friendly blog posts that help you rank higher on search engines
PPC advertisers had to learn to roll with the punches during COVID 19. Learn to manage paid search campaigns during this period of transition.
At Vivaldi, we stand up for the privacy rights of our users. We do not approve of Google’s new FLoC technology. It creates privacy risks for users on the web.
You'll have a hard time finding customers for your SaaS product if you have a negative, or even mixed, online reputation. It doesn't matter if your negative reputation is a true reflection of your product's performance or ...
It's estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google's ad targeting capabilities.
What is keyword cannibalization and how do you fix it" When two or more of your pages target the same keyword, your rankings might suffer from keyword cannibalization. And of course, nobody wants to self compete for rankings ...
FeedBurner was founded in 2004 and acquired by Google three years later to to manage web feeds. A Google FeedBurner email change will...
Keywords are important. It's critical to think more about the journey from the SERP to conversions, then just keywords alone.
It's crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review removal.
6 new websites come online every second. Bloggers publish 116 articles per second
Did you ever wonder how companies like Drift and HubSpot grow their business through content marketing" Well, are you in for a treat! We talked with Mark Kilens, VP of Content & Community at Drift and former VP of ...
The industry is growing precarious that Google will use the third party cookie death as a new way to establish market dominance that feeds its own interests
Google added a new keyboard shortcut to help users more quickly jump their cursor in the search entry box. If you do a search on Google.com and start typing afterwards, Google will prompt you about
Are you looking for the best ways to skyrocket your eCommerce sales conversions" Are you tired of implementing proven' eCommerce strategies and getting little or no results" If this is you, this article is for you. After ...
In this episode, Google's algo update that rewards thorough product reviews, project Bernanke raises more anti trust allegations against Google, and new features from Google Ads.
Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users and remaining adaptable.
The online shoppers of today want to engage with brands. They want to communicate closely with products and services prior to making a purchase
Facebook Campaign budget optimization (CBO) helps you spend your budget efficiently, so you get the maximum possible return on investment.
Crawl stats is a powerful report within Google Search Console, though it's not accessible from within the main interface. Here's why you need to find it.
Plus, Google Ads insights page, CLS metric changes and possible soft 404 bugs.
Discovering and implementing efficiencies of scale is crucial for enterprise SEO success. Read on as 20 experts share what it takes.
Google announced it will be rolling out in the coming weeks dynamic exclusion lists within Google Ads. Dynamic exclusion lists let you potentially automate the process of blocking your ads from showi
Michelle Race, aka ShelliWeb, asked an interesting SEO question, she asked what is better for Google when you have empty webpages. Should you noindex the empty webpage or should you let Google index
Google's John Mueller discusses Core Web Vitals calculations for sites with users from slow Internet countries
What links are considered "high quality"" Find out from link building expert, Paddy Moogan, who talks you through link relevancy, link diversity, link authority, and the sustainability of your link
Google can show the wrong date in the search results snippets. We've covered this topic numerous times over multiple dates and times. But one aspect we did not cover is that when Google does this, it
Google's John Mueller implied that since the product reviews update has been rolled out, it will be hard for user generated content generated product reviews to rank well in Google Search. John said
Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser's time and attention ongoing.
Your mobile site should be fantastic. Mobile SEO can help you to improve your rankings. Find out how to bring your site in perfect shape.
Google announced will set a 1st party cookie through the global site tag & model conversions in Europe for some GMP users. Here's what you should know.
Growth marketing focuses on many channels, especially SEO. SEO is the backbone to marketing strategy as it is threaded to many inititatives.
Breaking: Google announces the addition of dynamic exclusion lists to help advertisers manage negative placements. Here's what you need to know.
Not all call tracking solutions are created equally. Here's what to look for in a robust phone calls solution to support your local marketing strategy.
Looking for the best way to learn SEO but tired of outdated and contradictory data" We share free resources to get you started: " articles " books " free academies
What is content personalization" How can it help boost your SEO and content marketing strategies" Read about the benefits of content personalization here and how you can incorporate it in your website here.
Google today announced that it is moving FeedBurner to a new infrastructure but also deprecating its email subscription service. If you’re an internet user of a certain age, chances are you used Google’s FeedBurner ...
Oops! Sometimes, a simple SEO writing mistake means you won't see the results you want. Here are 5 of the most common boo boos.
All the best guides, tools and tips for marketing agencies in one place. This indispensable collection of resources is perfect for anyone with local SEO clients.
Automation puts new capabilities at our fingertips, but success will remain out of reach if you don't take an active role in guiding those advancements.
How can you truly tap into your readers' needs in order to create and promote more valuable content" Find 10 tips on how to tell what readers want here.
Google announced a bunch of new Google Assistant features yesterday. One big one, I think, is Google Assistant can now help you complete your purchase in only a few steps powered by Duplex on the web
Instagram is popular with marketers of consumer facing brands but requires both channel and user knowledge to succeed. Learn how to create eye catching Instagram ads here.
This week I spent a lot more time covering and updating the details around the Google product reviews update. I covered some of the early impact it had on some sites, and it was big. Google added mor
You've just started a new site and you want visitors to find you. So how do you start with SEO" Let's look at 7 steps to get you on track!
Looking for a list of free SEO related Chrome extensions that will help you improve your performance and productivity" It can be time consuming to navigate the crowded world of SEO Chrome extensions. Hence why in this report, ...
Is your business optimized for near me searches" Learn why near me searches are important for local SEO and how you can make sure you rank for them.
Over the past several days, I think starting around April 9th, Google made some change to how it detects soft 404s and that change may be causing ranking issues for some sites in Google Search. A sof
To succeed on the SERPs, you need to prove that you’re an expert in your field. How" By showing Google that you have the knowledge and expertise to go in depth on topics related to your industry...
Google's John Mueller, Gary Illyes and Martin Splitt published another Search Off The Record podcast and this one talks about how Google (or any search engine) serves results, Gary spent a lot of time
From virtual events to local business partnerships, we explore how to to excel at marketing during Covid 19.
Millions of WordPress sites affected by vulnerabilities in Elementor add on plugins
How have YouTube Shorts fared so far, and can they be monetized" Learn how to make Shorts pay and see examples of the short form video format in action.
Confused about whether you need XML or image sitemaps and how important they are to Google" Gain a better understanding in this Ask An SEO column.
Make sure to routinely check your opt in settings for this change and watch the history tab.
Creating ethical and compassionate web experiences for all should be the goal of businesses. Learn more about digital human experience design here.
Google announced that it is rolling out the option to apply recommendations automatically, that is, if you opt in to this feature. Google said many of you that reviewing and implementing recommendat
Plus, the business imperative behind inclusion and diversity
We have heard for years that Chatbots are the future and although we have seen some significant progress in the concept and application, they are still
LinkedIn is rolling out new ways for users to address career gaps on their profiles.
As third party data sources evolve, learn how to generate first party audiences through PPC to fuel accurate audience targeting in digital marketing.
Check it out, Mr. Schwartz wrote a book about SEO, it is called Product Led SEO. So no, I didn't write this book, but Eli Schwartz, no relation to me, wrote this book. I think you can buy it on Ama
If your website contains both YMYL, your money / your life, and non YMYL topics of content, you may want to consider separating those out into their own standalone websites. Google's John Mueller impl
In 2017, Google My Business began adding features to let business owners manage their local listings directly in the web search results. In 2020, Google upgraded that and now in 2021, Google added the
Check our detailed hreflang guide: what is hreflang, why your site needs it, how to fix common mistakes related to hreflang, and how to tell search engines about localized versions of pages correctly.
Google told us that the product reviews update is a lot like the core update in many ways but it is not a core update. So I asked if like core updates, can the product reviews update impact your Googl
Google Easter Eggs are fun, hidden, often gamified surprises found in Search and other Google products. Here's how to find & activate them.
In fact, we never have been in Kansas, but Google seems to disagree. In November 2020, Google suddenly decided that Local SEO Guide, Inc, a business located in Pleasanton, CA, was actually located in Fawn Creek Township, ...
Good product descriptions are essential if you want to turn visitors into customers. Find out how you can write better product descriptions!
YouTube audio ads are a refreshing new ad type designed to serve brand awareness and reach goals with audio content on the video platform. Here's how.
It has been alleged that Google has been giving its own ads an unfair advantage within the Google Display Network. Here's what we know.
In the entertainment industry, content is the product and they know how to market it. Here are 7 things content marketers can learn and apply.
There are numerous reports of reviews not publishing and going live in the Google local results. So if someone leaves a business a review in Google Maps and Google Local, those reviews are either ver
The upcoming Google Page Experience Update which is suppose to launch next month is not going to be real time, like some of Google's other algorithm updates. This is kind of obvious, since we know th
Want your WordPress website to get more traffic and higher organic search rankings" Our new ebook covers all the SEO best practices.
Google's John Mueller reminded us that when it comes to your CSS background images, Google won't be indexing or ranking those images in image search. John Mueller said on Twitter last I checked, we
Focus your resources on SEO efforts that count. Join our next webinar and learn how to identify SEO initiatives that deliver measurable results.
Frederic Dubut from Microsoft said Bing may still crawl parameterized URLs occasionally. He said that the most common parameters are taken into account in indexing but it still may crawl the othe
Plus, how inclusion leads to diversity in marketing
Cumulative Layout Shift scoring was updated by Google to make it more accurate and fair
Deciding on an agency for content marketing is often tough thanks to the sheer volume of agencies out there, and because you want to ensure that the one you pick delivers ROI. To make things easier,
Guide on optimizing the website that return map in results.
Blogging SEO copywriting tips can improve the organic visibility of your blog. Use these powerful SEO copywriting tips for bloggers.
Looking for a reliable core rank tracker" Discover how SEOmonitor's newly optimized features can meet your SEO agency's needs and achieve your goals.
But ideas differ on how it will affect the day to day working for paid search advertisers
"Without talent you don't have an agency," said Dr. Tucker.
Are you using WordPress" Check out these must have WordPress plugins that every blogger must install on their website.
All the Instagram statistics and facts you need to know for 2021: users, worth, growth, top brands/influencers/posts/hashtags and more.
Here are some of the best practices that you can apply to your website to improve SEO fast. Check out now.
Plus, only YouTube and Reddit have seen much usage growth since 2019.
What if I told you five of the most common pieces of SEO advice out there are completely wrong" Let's set the record straight on SEO misconceptions.
WordPress and Wix exchange accusations and negative attack ads. Wix publishes open letter to Matt Mullenweg
Site owners need to be careful not to block Googlebot if they're blocking entire countries from access their site.
This article is full of cool SERP elements you should know about. We divided them into categories with clickable infographics. Dive into an interesting reading.
Adobe Research's Sr. Web Engineer condenses years of his experience and observations into this SEO guide to help you win at SEO and search experience
Last Thursday, Google began rolling out the new Google Products Reviews Update I covered everything Google has said about it over in that story but now, it is time to cover the impact. It has been
Learn how multi location retailers can use Google Merchant Center to uncover a treasure trove of data to power local SEO campaigns.
A recent update to how Google detects soft 404s is resulting in innocent websites losing their rankings
Google shared information about the Privacy Sandbox's most recent conversion measurement proposals here's what we know.
Daniel Waisberg from Google went to his office for the first time in a year or so. He works with the Search Console team that is based in the Google Tel Aviv office. He shared this photo on Twitter
Will the Core Web Vitals ranking factor be updated on a real time basis or will it be rarely updated"
We implement features in Serpstat based on market analysis as well as at customers' requests. And today, I have fantastic news for you: the long awaited tool, which many clients have been asking for, has been launched Database ...
Attracting more potential customers and getting calls is not easy for roofing businesses. Why" When people decide to spend on their roofing, they are not just
With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns" Learn how to prepare and what you need to do now.
Serpstat updated seo reports, added new reports in API and optimized work of all the modules for seo specialists.
Google Discover is excluding Satire and four other types of content. There is a report of non satire content being excluded
The Short Version: Every SparkToro search you perform now contains far more podcasts. That's because we've made more connections between podcasts and
If you use videos in your marketing, video SEO can help you boost the traffic to your website. But what are the best video hosting platforms"
Gary Illyes from Google said when it comes to ranking in Google, it is often not about your core web vital scores, if you are using AMP, nor your database size. After you know that Google can access
Tyson Stockton talks about some of the trends he is seeing with Google and how they are impacting the SEO world.
A study on social media usage in 2021 finds more US adults use YouTube than any other social network.