Long Tail SEO in 2021: How You Can Have It All or Die Trying - moz (en-US) Due to Google's advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may
Daily Mail hits Google with antitrust lawsuit, cites royals coverage - New York Post The owner of the Daily Mail has filed an antitrust suit against Google in Manhattan federal court, alleging that the company manipulates search results based on how much publishers spend on adverti
What To Know About Keyword Research Social Media Explorer - Social Media Explorer The goal of any SEO strategy should be to rank as highly in Google as you can. The closer you can get to the top of search results, the better for you. Only around 2...read more
SEO Glossary: The Basic Terms Everyone Needs To Know Serpstat Blog - Serpstat Blog We know learning the SEO lexicon seems like learning another language. We want to support all the folks in digital and created an SEO glossary with definitions, easy solutions, and helpful articles.
Extracting Entities with Automated Data Wrappers - SEO By The Sea Extracting Entity Information From Web Pages One of the areas of SEO that is worth exploring involves Semantic SEO, which I wrote about in more detail in the post What is Semantic SEO". And one
Google Fixed The Soft 404 Bug I Think... - Search Engine Roundtable A week or so ago, I reported that there was an issue with Google Search labeling real content pages as soft 404s, and thus not ranking those pages in Google Search. This bug directly seemed to have ca
Google Tests New Local Finder Design & Push To Use Chat Button - Search Engine Roundtable Google is testing some new local features in Search. Specifically, Google is testing a new local finder design and Google is also testing a new method to push users to use the chat button in a busines
Google: Abbreviations (abbr) Tag Does Not Help With Rankings - Search Engine Roundtable Google's John Mueller was asked if using the abbr tag the HTML abbreviation markup if that can help you rank higher in Google Search. John said nope, on Twitter.Here are those tweets:Nope Ś
Instagram rolls out new tools to filter abusive direct messages - Slashgear Instagram has been working to help provide more protection for its community of users. Recently, Instagram talked about how it was working to combat abuse and hate speech on its platform by introdu
Instagram's new keyword based tool will filter out offensive DMs - Neowin.net Instagram has announced new tools to effectively stop harassment on its platform, including a keyword based tool to filter out offensive direct messages and a preemptive blocking option.
Industry Specific Core Web Vital Benchmarks Marcus Tober // Searchmetrics - Searchmetrics Join host Ben as he continues Core Web Vitals week with Marcus Tober, Founder and Chief Evangelist at Searchmetrics. Together they further their discussion on Core Web Vital metrics and look into the learnings found by Marcus. ...
100,000 Google Sites Used to Install SolarMarker RAT - Threatpost Search engine optimization (SEO) tactics direct users searching for common business forms such as invoices, receipts or other templates to hacker controlled Google hosted domains.
Google Dispels Rumors About Bid Strategy Changes - Search Engine Journal Google confirms that Target ROAS & Target CPA aren't going away but are being grouped within other bid strategies. Here's how you can continue to use them.
Should I Buy Links From That Random Email" - Search Engine Journal Buying links from cold outreach emails may seem easier than link building by yourself but comes with significant risks. Here's what you need to know.
Everyone needs to know about this new Google Search shortcut - NewsNow Searching the web for answers is something we all take for granted. Whether it's on a smartphone, tablet, or personal computer, and whether you type your query in or use your voice, search is the p
Nation State Actor Linked to Pulse Secure Attacks - DataBreachToday The U.S. Cybersecurity and Infrastructure Security Agency, Ivanti and FireEye report that U.S. federal agencies and other entities have been compromised by two
Google Gains New Page Experience Report In Search Console - Search Engine Roundtable Google has added a new report in Google Search Console named the Page Experience Report. Google also added new filters in the Performance Reports where you can compare the performance of green/yellow
Google Page Experience Update Is Not Launching In May 2021 - Search Engine Roundtable Google is now postponing the Google Page Experience Update. Google announced it is moving it from launching next month to launching between mid June and the end of August. Some small items are launch
Google: Website Design Changes Generally Lead To Content Changes - Search Engine Roundtable Google's John Mueller was asked if changing the design of a site but leaving the content and URLs the same would possibly lead to ranking changes. John Mueller said yes, it likely will because he said
Google Local Updates Adds New Indicator & Photo Updates From Visitors - Search Engine Roundtable Google Local seems to be testing two new features for the updates tab for local businesses. The first is a red dot indicator to symbolize there is a new update posted for the local company. The se
Optimizing Page Experience Signals - SEO Hacker May 2021 is coming and in just a few weeks, Google will release the much awaited Page Experience which includes one of the hottest topics in SEO during the past year; the Core Web Vitals. With so...
How To Increase Your Conversion Rate With Web Push Notifications - GrowthHackers Blog Web push notifications are the opt ins for the new generation of online marketers. The technology is already evolving and helping us in every way to boost the growth of the business
Tinikling Philippine Folk Dance At Google - Search Engine Roundtable Here is a photo that was recently shared on Instagram from the Google office, the GooglePlex, of some folks doing the Tinikling, a traditional Philippine folk dance which originated during the Spanish
Core Web Vitals Prioritization Marcus Tober // Searchmetrics - Searchmetrics Join host Ben as he chats with Marcus Tober, Founder and Chief Evangelist at Searchmetrics. Together they dive deeper into Core Web Vitals and discuss Marcus's findings.
Reddit Talk is Announced Clubhouse Competitor - Search Engine Journal Reddit unveils an alternative to Clubhouse that will be available for Android and iOS users, potentially giving it a jump ahead
The Seven Deadly Sins of SEO - PAGES SEO Magazine PAGES contributor, Izabelle Hundrev, keeps it real by putting the user at the center of search efforts and shares how to avoid the seven deadly sins of SEO.
Ingenuity Google Search Easter Egg - Search Engine Roundtable Search for [Ingenuity] in Google Search and you will get this super fun easter egg of the the robotic helicopter flying around Mars. The Ingenuity successfully completed the first known powered atmos
[GUIDE] JavaScript SEO Best Practices for Beginners - GrowthHackers Blog These days, almost any site uses JavaScript. Some sites only use it to add some interactivity, others built their entire site using one of the JavaScript frameworks and there are a plethora of options in between
Proposal: Treat FLoC as a security concern - Hacker News Google is rolling out Federated Learning of Cohorts (FLoC) for the Chrome browser. TL;DR: FLoC places people in groups based on their browsing habits to target advertising. Why is this bad" As the
Review Topic Clusters as Local Business Content Strategy - moz (en-US) Even the best local business owners and marketers can fall into the habit of seeing reviews as a mere numbers or ratings game. Make your reviews do more for you by embracing topic clusters.
What Would Beyonce Do Google Office Motivation Sign - Search Engine Roundtable A few years ago, Satyajeet Salgar from Google posted a photo on Instagram of a small sign in the Google office, the GooglePlex, that says What Would Beyonce Do" He said this sign is workplace moti
Google Search Might Be Having Temporary Issues Serving Web Stories - Search Engine Roundtable Google might be having some issues with serving Web Stories in Google Search now. This started last night, maybe around 7pm ET. Some publishers have been complaining that the Web Stories were not s
Google Answers: Is this Cloaking" - Search Engine Journal John Mueller explains why it's okay to block Google from seeing certain things on a web page
What Is AMP and How to Implement It - GrowthHackers Blog One of the widespread ways to speed up pages is to implement the AMP framework. Before implementing AMP pages, make a balanced decision and make it clear for yourself what benefits and drawback this technology may entail ...
How to Optimize Your YouTube Videos with Stephan Spencer - GrowthHackers Blog Did you know that YouTube is the number two search engine behind Google" This is a valuable resource that most business owners and entrepreneurs are missing out on. Marketing and SEO expert Stephan Spencer talks about how ...
How Long Does SEO Take to Show Results" - GrowthHackers Blog ow long does SEO take to show results" No doubt, this is one of the most frequently asked questions by many SEO clients. While some SEO professionals may say the answer is black and white, others disagree you have to take ...
11 SEO Insights from Kevin Indig, Shopify's Director of SEO - GrowthHackers Blog Recently, we sat down with Kevin Indig, the Director of SEO at Shopify to talk about his insights about SEO and how it's deeply entangled with content marketing. We talked about: š–️ The balancing act between SEO tactics ...
How to Optimise Your Blog Posts for SEO - GrowthHackers Blog Learn How to Optimise Your Blog Posts for SEO (Search Engine Optimisation) in 2021. This article is all about creating SEO friendly blog posts that help you rank higher on search engines
The Complete Guide To Online Reputation Management For SaaS (2021) - GrowthHackers Blog You'll have a hard time finding customers for your SaaS product if you have a negative, or even mixed, online reputation. It doesn't matter if your negative reputation is a true reflection of your product's performance or ...
WordPress proposes blocking FLoC by default - Search Engine Land It's estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google's ad targeting capabilities.
What is Keyword Cannibalization and How Do You Fix It" - GrowthHackers Blog What is keyword cannibalization and how do you fix it" When two or more of your pages target the same keyword, your rankings might suffer from keyword cannibalization. And of course, nobody wants to self compete for rankings ...
13 Lessons from Drift's Content Marketing Strategy: Interview with Mark Kilens - GrowthHackers Blog Did you ever wonder how companies like Drift and HubSpot grow their business through content marketing" Well, are you in for a treat! We talked with Mark Kilens, VP of Content & Community at Drift and former VP of ...
Google Keyboard Shortcut [/] To Enter New Search - Search Engine Roundtable Google added a new keyboard shortcut to help users more quickly jump their cursor in the search entry box. If you do a search on Google.com and start typing afterwards, Google will prompt you about
Best Ways to Skyrocket eCommerce Sales Conversions - Linkody's Are you looking for the best ways to skyrocket your eCommerce sales conversions" Are you tired of implementing proven' eCommerce strategies and getting little or no results" If this is you, this article is for you. After ...
Google's Product Review Update & More Digital Marketing News - Search Engine Journal In this episode, Google's algo update that rewards thorough product reviews, project Bernanke raises more anti trust allegations against Google, and new features from Google Ads.
5 Top Crawl Stats Insights in Google Search Console - Search Engine Journal Crawl stats is a powerful report within Google Search Console, though it's not accessible from within the main interface. Here's why you need to find it.
Google Ads Dynamic Exclusion Lists Coming Soon - Search Engine Roundtable Google announced it will be rolling out in the coming weeks dynamic exclusion lists within Google Ads. Dynamic exclusion lists let you potentially automate the process of blocking your ads from showi
Soft 404s Or Noindex Empty Pages For Google - Search Engine Roundtable Michelle Race, aka ShelliWeb, asked an interesting SEO question, she asked what is better for Google when you have empty webpages. Should you noindex the empty webpage or should you let Google index
What are the Makings of a High Quality Link" - moz (en-US) What links are considered "high quality"" Find out from link building expert, Paddy Moogan, who talks you through link relevancy, link diversity, link authority, and the sustainability of your link
Wrong Dates In Google Search Results Does Not Imply Site Quality Issues - Search Engine Roundtable Google can show the wrong date in the search results snippets. We've covered this topic numerous times over multiple dates and times. But one aspect we did not cover is that when Google does this, it
Breaking: Google Announces New Dynamic Exclusion List - Search Engine Journal Breaking: Google announces the addition of dynamic exclusion lists to help advertisers manage negative placements. Here's what you need to know.
How to Grow Your Agency with Call Tracking & Analytics - Search Engine Journal Not all call tracking solutions are created equally. Here's what to look for in a robust phone calls solution to support your local marketing strategy.
5 Meaningful Ways to Personalize Your On Site Content - Numero Uno Web Solutions What is content personalization" How can it help boost your SEO and content marketing strategies" Read about the benefits of content personalization here and how you can incorporate it in your website here.
How to Tell What Readers Want & Give It to Them - Search Engine Journal How can you truly tap into your readers' needs in order to create and promote more valuable content" Find 10 tips on how to tell what readers want here.
Google Assistant / Duplex Can Complete Your Restaurant Takeout Orders - Search Engine Roundtable Google announced a bunch of new Google Assistant features yesterday. One big one, I think, is Google Assistant can now help you complete your purchase in only a few steps powered by Duplex on the web
How to Create an Eye Catching Instagram Ad - Search Engine Journal Instagram is popular with marketers of consumer facing brands but requires both channel and user knowledge to succeed. Learn how to create eye catching Instagram ads here.
16 Best SEO Extensions for Google Chrome to Boost Website Rankings - GrowthHackers Blog Looking for a list of free SEO related Chrome extensions that will help you improve your performance and productivity" It can be time consuming to navigate the crowded world of SEO Chrome extensions. Hence why in this report, ...
How To Boost Local Conversions with Near Me Searches - Grade.us Is your business optimized for near me searches" Learn why near me searches are important for local SEO and how you can make sure you rank for them.
The Importance Of Topical Authority For SEO - SEO Hacker To succeed on the SERPs, you need to prove that you’re an expert in your field. How" By showing Google that you have the knowledge and expertise to go in depth on topics related to your industry...
How Important Are XML & Image Sitemaps To Google" - Search Engine Journal Confused about whether you need XML or image sitemaps and how important they are to Google" Gain a better understanding in this Ask An SEO column.
Google Ads Will Apply Recommendations Automatically If Opted In - Search Engine Roundtable Google announced that it is rolling out the option to apply recommendations automatically, that is, if you opt in to this feature. Google said many of you that reviewing and implementing recommendat
4 Tips for Building Your First Party Data Sets With PPC - Search Engine Journal As third party data sources evolve, learn how to generate first party audiences through PPC to fuel accurate audience targeting in digital marketing.
Schwartz Wrote A Book On SEO - Search Engine Roundtable Check it out, Mr. Schwartz wrote a book about SEO, it is called Product Led SEO. So no, I didn't write this book, but Eli Schwartz, no relation to me, wrote this book. I think you can buy it on Ama
Google: Break YMYL & Non YMYL Content Into Separate Sites - Search Engine Roundtable If your website contains both YMYL, your money / your life, and non YMYL topics of content, you may want to consider separating those out into their own standalone websites. Google's John Mueller impl
Hreflang Attribute: A Complete Guide for Beginners - SE Ranking Check our detailed hreflang guide: what is hreflang, why your site needs it, how to fix common mistakes related to hreflang, and how to tell search engines about localized versions of pages correctly.
Google Product Reviews Update May Impact Your Discover Traffic - Search Engine Roundtable Google told us that the product reviews update is a lot like the core update in many ways but it is not a core update. So I asked if like core updates, can the product reviews update impact your Googl
Hey Google My Business, We're Not In Kansas Anymore! Local SEO Guide - Local SEO Guide In fact, we never have been in Kansas, but Google seems to disagree. In November 2020, Google suddenly decided that Local SEO Guide, Inc, a business located in Pleasanton, CA, was actually located in Fawn Creek Township, ...
How to Get Started With YouTube Audio Ads - Search Engine Journal YouTube audio ads are a refreshing new ad type designed to serve brand awareness and reach goals with audio content on the video platform. Here's how.
Report: Google Local Reviews Not Publishing - Search Engine Roundtable There are numerous reports of reviews not publishing and going live in the Google local results. So if someone leaves a business a review in Google Maps and Google Local, those reviews are either ver
Google Page Experience Algorithm Update Won't Be Real Time - Search Engine Roundtable The upcoming Google Page Experience Update which is suppose to launch next month is not going to be real time, like some of Google's other algorithm updates. This is kind of obvious, since we know th
Google Image Search Does Not Index CSS Background Images - Search Engine Roundtable Google's John Mueller reminded us that when it comes to your CSS background images, Google won't be indexing or ranking those images in image search. John Mueller said on Twitter last I checked, we
How to Manage Your SEO Program Effectively [Webinar] - Search Engine Journal Focus your resources on SEO efforts that count. Join our next webinar and learn how to identify SEO initiatives that deliver measurable results.
Microsoft Bing Can Crawl Parameterized URLs Occasionally - Search Engine Roundtable Frederic Dubut from Microsoft said Bing may still crawl parameterized URLs occasionally. He said that the most common parameters are taken into account in indexing but it still may crawl the othe
7 Questions to Ask When Hiring a Content Marketing Agency - moz (en-US) Deciding on an agency for content marketing is often tough thanks to the sheer volume of agencies out there, and because you want to ensure that the one you pick delivers ROI. To make things easier,
44 Instagram Statistics and Facts Updated for 2021 - Search Engine Journal All the Instagram statistics and facts you need to know for 2021: users, worth, growth, top brands/influencers/posts/hashtags and more.
Wix and WordPress Tensions Rise - Search Engine Journal WordPress and Wix exchange accusations and negative attack ads. Wix publishes open letter to Matt Mullenweg
UX: an important SEO ranking factor Search Engine Watch - Search Engine Watch Adobe Research's Sr. Web Engineer condenses years of his experience and observations into this SEO guide to help you win at SEO and search experience
Google Search Console Office In Tel Aviv Partially Opens Back Up - Search Engine Roundtable Daniel Waisberg from Google went to his office for the first time in a year or so. He works with the Search Console team that is based in the Google Tel Aviv office. He shared this photo on Twitter
SEO for Roofing Company: The Ultimate Guide to Roofing SEO - Media Search Group Attracting more potential customers and getting calls is not easy for roofing businesses. Why" When people decide to spend on their roofing, they are not just
Google Discover Now Excludes 5 Kinds of Content - Search Engine Journal Google Discover is excluding Satire and four other types of content. There is a report of non satire content being excluded
SparkToro Now Has 50% More Podcasts SparkToro - SparkToro The Short Version: Every SparkToro search you perform now contains far more podcasts. That's because we've made more connections between podcasts and
Google: After Rendering; Focus On If Your Site Adds Value Over Others - Search Engine Roundtable Gary Illyes from Google said when it comes to ranking in Google, it is often not about your core web vital scores, if you are using AMP, nor your database size. After you know that Google can access
All trademarks and copyrights held by respective owners. (c) Pubcon Inc. 1997-2021 all rights reserved Pubcon, Pubconference, and WebmasterWorld are Registered Trademarks of Pubcon Inc. (contact)