Google published a case study showing how structured data and optimizing URLs for crawling resulted in nearly doubling
Search Engine Journal 1:15 pm on June 10, 2024
The Vidio case study illustrates the significance of using structured data and maintaining stable URLs, particularly through Google's Search Console. Implementations led to substantially increased video impressions and clicks on Google Search within a year, highlighting improved search visibility.
- Structured Data Utilization: The case study demonstrates the profound impact of properly applied structured data (VideoObject markup) resulting in enhanced video visibility and user engagement.
- Stable URL Importance: Maintaining a single stable URL for videos is crucial, facilitating accurate indexing and tracking by Google.
- Enhanced User Visibility: Proper structured data use enabled Vidio's content to benefit from Googles enriched search features, like featured snippets.
- Site Audit and Algorithm Insights: The study emphasizes the necessity of a comprehensive site audit and staying informed about algorithm updates for maintaining high SEO rankings.
https://www.searchenginejournal.com/google-case-study-shows-importance-of-structured-data/518561/
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