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Google’s testing a real time update for SERPs in conversational search

Google is testing a new feature that will allow real time updating of SERPs

Currently in desktop search if you ask “where is the Eiffel tower”, it will do a normal search. Then if you ask a followup “when was it built”, it will jump to something like your house and that’s the end of that conversation. Where in the new test, it understands that you are asking about when the Eiffel tower was built.

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