As a reminder, with the release of the Google March 2024 core update, the old Google helpful content update is no longer a thing. As we reported, Google has incorporated helpfulness signals into the overall core update, but that old helpful content update is no longer around.
Search Engine Roundtable 7:06 pm on April 10, 2024
Google announced that the Helpful Content Update is no longer a separate update but has been incorporated into the core algorithm. There are ongoing discussions about why some sites hit by the old HCU haven't recovered yet, with theories suggesting stronger signals for helpfulness or the new helpful content aspect still rolling out.
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