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Microsoft Advertising to Move Smart Shopping Campaigns to Performance Max

Microsoft, in its monthly update, announced that it will be moving (or upgrading as they call it) smart shopping
Search Engine Roundtable 1:15 pm on June 10, 2024

Microsoft Advertising is moving smart shopping campaigns to Performance Max in the coming months, with emails sent out earlier. The transition will keep reporting and history unchanged but includes a 1-2 week learning period post-upgrade. Additional news:

Language Expansion: Advertising platform now available in six new languages.
Content Delivery: Video and Connected TV ads supported, allowing Netflix inventory use. Users can create customized banner assets and access Summer Games audience opportunities through performance data.
Algorithm Updates: Bing introduced spam updates finishing rollout; Google announced search quality AI interview.
User Engagement: Improved user experience with product expansions and content handling enhancements like file uploads.

https://www.seroundtable.com/microsoft-advertising-shopping-campaigns-pmax-37502.html

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Microsoft Advertising to Move Smart Shopping Campaigns to Performance Max

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