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Microsoft Advertising to Import Google Ads Conversion Data Automatically

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from
Search Engine Roundtable 1:15 pm on June 10, 2024

Advertisers using Microsoft Advertising and Google Ads can expect automatic import of Google conversion data, potentially impacting existing campaign optimizations. The feature will roll out in two weeks for all customers, with recommendations to review UET settings preemptively.

Import Feature Announcement:
Automatic import of Google conversion data into Microsoft Advertising campaigns.
Possible impact on current optimizations, suggesting a review of UET settings.
Rollout scheduled for all customers starting in two weeks.

https://www.seroundtable.com/microsoft-advertising-import-google-ads-conversion-data-37520.html

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Microsoft Advertising to Import Google Ads Conversion Data Automatically

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