searchengineworld.com

How Should Search Marketers Respond to Google Ai Overviews

We asked some SEO and performance experts what marketers should do, if anything, to adapt to AI overviews across organic
Econsultancy 1:15 pm on June 10, 2024

The text discusses various articles highlighting trends and strategies in the retail industry, from influencer marketing for FMCGs to ecommerce transformations like one-hour click and collect. It also touches on digital skill challenges with AI emergence.

Influencer Marketing: FMCG brands use social media strategies despite brief content constraints.
Ecommerce Transformation: Pets at Home adopts one-hour click and collect for enhanced omnichannel experience.
AI Digital Skills Challenges: Generative AI necessitates upskilling to bridge the digital skills gap, as stated by Salesforce's CTO.
Retail Industry Trends: The text summarizes recent articles on retail strategies and challenges faced during the COVID-19 pandemic.

https://econsultancy.com/google-ai-overviews-search-marketing/

< Previous Story - Next Story >

How Should Search Marketers Respond to Google Ai Overviews

Categories