How Marketers Can Win on Reddit, from the Platform's Cmo

Roxy Young shares innovative marketing strategies to harness the Reddit community.
Adfreak 1:15 pm on June 10, 2024

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Marketers win on Reddit by leveraging community engagement for brand affinity, utilizing AI to enhance user and advertising experiences, ensuring brand safety with multiple layers of protection, and involving the community in significant milestones.

• Community Engagement: Brands can leverage passionate Reddit communities for deep engagement and build affinity.
• AI Technologies: AI is used to improve moderation, user contributions, and advertising effectiveness on Reddit.
• Brand Safety Measures: Reddit employs content policing and user voting systems for brand safety.
• Community Involvement: Brands should involve users in community milestones to build trust and engagement.

https://www.adweek.com/brand-marketing/how-marketers-can-win-on-reddit-from-the-platforms-cmo/

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