This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements.
Search Engine Land 1:15 pm on June 10, 2024
Google faces a lawsuit from publishers over alleged promotion of pirated textbooks and ad restrictions, raising brand safety concerns. Advertisers' interest is affected due to potential unfair competition and infringement on copyright laws.
- Legal Action: Major publishers have filed a lawsuit against Google for promoting pirated textbooks.
- Advertisers' Concerns: The case raises questions on ad integrity and fair competition, impacting the advertising landscape.
- Copyright Infringement Issue: Google is accused of ignoring copyright notices while allowing pirated content in search results.
- Implications for Tech Giants: The outcome could set a precedent for the handling of similar cases, affecting other tech giants like Facebook and Microsoft.
https://searchengineland.com/google-sued-publishers-alleged-pirate-textbook-promotion-442982
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