Google Is Expanding Its Experiment Of Ai Generated Answers Ahead Of Search Results to the Uk a New Go to for Answers…
Google takes its AI-powered Search experiment to the UK
TechRadar 12:58 am on April 12, 2024
Google is experimenting with AI-generated responses in its search results, raising concerns among publishers and website owners about potential loss of traffic. The AI answers will appear as longer-form responses at the top of the search engine results page (SERP), along with links and ads. Google assured that this change wouldn't affect click-through rates negatively and even claimed it led to more clicks on sources. Some users have already received positive feedback, but challenges may arise if Google adopts this as a standard practice.
- Google experiments with AI-generated answers in search results
- Publishers worry about potential loss of traffic
- Longer-form responses appear at the top of SERPs, alongside links and ads
- Google claims more clicks on sources result from this change
- Users have already reported positive feedback; challenges may arise with widespread adoption
https://www.techradar.com/computing/search-engines/google-is-expanding-its-experiment-of-ai-generated-answers-ahead-of-search-results-to-the-uk-a-new-go-to-for-answers-or-a-misstep