Google Threatens California: Tests Removing Links to Publishers & Pauses Investments
On Friday, Google responded to a pending bill in the California state legislature, the California Journalism Preservation Act (CJPA), that would require Google to pay a link tax to publishers by testing removing links to California based publishers and pausing investments in news publishers within the state.
Search Engine Roundtable 12:03 pm on April 15, 2024
Google is testing removing links to California-based publishers and pausing investments in news publishers within the state in response to a pending bill, the California Journalism Preservation Act (CJPA), which could require the company to pay a link tax. This action is aimed at measuring the impact of the legislation on Google's product experience. Previous similar actions have taken place in countries like Spain and Canada.
- Google begins test to measure impact of California Journalism Preservation Act (CJPA)
- Test involves removing links to California news websites covered by CJP
- Company also pauses further investments in California news ecosystem
- Preparation for possible CJPA implications
- Previous actions taken in other countries like Spain and Canada
https://www.seroundtable.com/google-threatens-california-drops-links-37227.html