Google's John Mueller had another one-liner, this one he said, "keep in mind that SEO is not really about magic." This was in response to trying to SEOs trying to find some magic by using various HTML elements and thus seeing some sort of SEO benefit to that "magic."
Search Engine Roundtable 7:06 pm on April 10, 2024
Google's John Mueller emphasized that SEO is not about magic but rather about solving problems and understanding search engine algorithms. In response to a question about placing an H1 within the first slide of a hero carousel, Mueller suggested considering potential issues instead of looking for magic effects. Gary Illyes previously stated that SEO magic is learned through experimentation.
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