Google is testing replacing the "call" button in the Google Ads, including Local Service Ads, with a "get phone number" button. This is a much longer phrase to use, but it is much more descriptive of what the button actually does; it gives you the phone number to call on your own.
Search Engine Roundtable 2:11 pm on April 11, 2024
Google is testing a new "get phone number" button replacement for the existing "call" button in its ads. This longer button phrase provides more clarity on the function of the button, allowing users to call businesses directly using their own phones (Barry Schwartz, April 1, 2024).
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