Google Ads Tests Get Phone Number Button
Google is testing replacing the "call" button in the Google Ads, including Local Service Ads, with a "get phone number" button. This is a much longer phrase to use, but it is much more descriptive of what the button actually does; it gives you the phone number to call on your own.
Search Engine Roundtable 2:11 pm on April 11, 2024
Google is testing a new "get phone number" button replacement for the existing "call" button in its ads. This longer button phrase provides more clarity on the function of the button, allowing users to call businesses directly using their own phones (Barry Schwartz, April 1, 2024).
- Google tests replacing "call" button with "get phone number" button in ads
- "Get phone number" button is more descriptive and longer than the original "call" button
- Button gives users their own phone numbers to call businesses directly
- Change may improve user experience and provide clearer call-to-action label
- Testing ongoing, Google's final decision on implementation remains uncertain
https://www.seroundtable.com/google-ads-get-phone-number-button-37207.html