Google Ads Similar Product Carousel
Google has a similar products section and carousel for Google Ads sponsored listings. We have seen similar products and similar shopping related results from the organic / free listings but now I am seeing examples of a search ad carousel for "similar products."
Search Engine Roundtable 12:39 pm on April 16, 2024
The text discusses recent developments in Google Ads, specifically the testing of a "Similar Product" carousel in search ads. This expansion of query expansion for ads was first noticed by Khushal Bherwani and confirmed by Barry Schwartz. No major updates or controversies related to AntiTrust, Artificial Intelligence, Cybersecurity, Facebook, Microsoft - Bing, or Local SEO were mentioned in the text.
- Google tests a "Similar Product" carousel in search ads
- Previously, similar products were shown in shopping and organic results
- Query expansion is a popular feature for both ads and organic listings
- Other recent developments in Google Ads include thumbs up/down buttons in product grid results and clarification on image usage in search engine optimization
- "Search Forum Recap" also covers these topics, as well as Google's efforts to combat site reputation abuse spam through manual actions and algorithms
https://www.seroundtable.com/google-ads-similar-product-carousel-37212.html