Ginny Marvin, Google's Ads Liaison, said again "Ad Strength is not used in the auction." She wrote this on X in response to an article on Search Engine Land named Google explains why Ad Strength is -˜so important' as it addresses industry concerns.
Search Engine Roundtable 3:52 pm on April 10, 2024
Google's Ad Liaison, Ginny Marvin, clarified that Ad Strength is not a factor used in the ad auction but rather a diagnostic tool to help advertisers optimize their creative assets and improve ad performance.
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