Google: Ad Strength Is Not Used in Ad Auction
Ginny Marvin, Google's Ads Liaison, said again "Ad Strength is not used in the auction." She wrote this on X in response to an article on Search Engine Land named Google explains why Ad Strength is -˜so important' as it addresses industry concerns.
Search Engine Roundtable 3:52 pm on April 10, 2024
Google's Ad Liaison, Ginny Marvin, clarified that Ad Strength is not a factor used in the ad auction but rather a diagnostic tool to help advertisers optimize their creative assets and improve ad performance.
- Ad Strength is a diagnostic tool for advertisers to understand the diversity and relevancy of their creative assets.
- It does not influence auction or serving eligibility.
- The Ad Strength rating itself is not used in the auction during serving.
- Confusion arose when Google tested a new diagnostic insights view.
- Ad Strength and Quality Score are both diagnostic tools to help advertisers improve ad performance.
https://www.seroundtable.com/google-ad-strength-auction-37190.html