2024 Google Merchant Center Product Data Specification Updates
Google has published its yearly update for its Merchant Center product data specification. Some of the changes listed below went into effect yesterday, April 9, while some go into effect on July 31, 2024, and others don't go into effect until September 1, 2023.
Search Engine Roundtable 11:37 am on April 10, 2024
Google has announced updates to its Merchant Center product data specification effective April, July, and September 2024. Here's a
- Introduced new attributes for AI-generated content in Shopping ads and free listings: structured_title and structured_description
- New loyalty program attribute (loyalty_program) for US and JP merchants
- New minimum price attribute (auto_pricing_min_price)
- Updated guidance on installment-based offers, including a new downpayment sub-attribute (installment) for vehicle ads
- Expanded list of countries requiring shipping cost: India and New Zealand
Google Merchant Center Product Data Specification Updates (Categorized as Google)
https://www.seroundtable.com/google-merchant-center-product-data-specification-updates-37202.html