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Bing Webmaster Tools Leans into Generative SEO

Microsoft has introduced Copilot to Bing Webmaster Tools, currently available in limited preview to select users. This AI-powered feature aims to enhance productivity and provide valuable insights by streamlining workflows and automating repetitive tasks.

Key features include:​

  • Real-Time Question/Answer Chat: Offers immediate, accurate, and contextually relevant responses to user queries.​
  • Deep Data Insights: Provides comprehensive analysis to inform and improve SEO strategies.

Copilot integrates seamlessly with Microsoft’s ecosystem, including Advertising and Microsoft Clarity, to help users optimize their business objectives. Feedback from initial testers will be instrumental in refining the tool before its broader release.

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