If you've been in SEO long enough, you know that Google has been trying to figure out real expertise behind web documents for years. From the failed "Authorship" project to its E-E-A-T guidelines, we have lots of evidence of that battle.
Posts published by “Ann Smarty”
Ann Smarty is the founder of Smarty.Marketing, a boutique SEO agency based in New York. Ann's search engine optimization career began in 2005. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs. Ann is also a frequent speaker at Pubcon and many other digital marketing events.