ChatGPT has been able to recall previous queries/prompts/chats for over a year now. So it was nice to see Google catch up today with the ability to remember “personalize” across search chats.
The new Personalization/Memory feature is bondedto the Gemini 2.0 Flash Thinking Experimental (no, we are not kidding about the name! wth?) model, and will be available to free as well as paid users on a Gemini recurring subscription.
This will only wrok when a users has linked Gemini with their query search history. It then has to be turned on in the Web & App Activity option.
It will be interesting to see the use cases bubble up out of this.

As the CEO and founder of Pubcon Inc., Brett Tabke has been instrumental in shaping the landscape of online marketing and search engine optimization. His journey in the computer industry has spanned over three decades and has made him a pioneering force behind digital evolution. Full Bio
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