Captain Obvious says: AI is a major game-changer for SEO and marketing professionals who want to work smarter and not harder. Well duh, but if you’ve been in the industry for a while, you know that staying ahead of algorithm updates, scaling content production, and making data-driven decisions can be an overwhelming and mostly zero sum gain.
AI is the first serious tool for automating tedious tasks, enhancing content strategy, and uncovering unseen insights at a level that simply wasn’t possible before. Whether it is refining your keyword research, optimizing site structure, or predicting radical new future trends, AI is giving marketers an edge by speeding up our work and nailing accuracy. The tricky part is knowing how to integrate AI without losing the strategic and creative touches that sets great marketers apart.
If you are looking for more code related topics, try our previous article on 12 Essential Files SEOs Should Run Through ChatGPT for an SEO Tune-Up,
So lets explore how we can use AI effectively for SEO and marketing:
1. Content Strategy & Ideation
- Homepage – Ensure messaging, SEO structure, and CTAs are well optimized. Run it anytime you update your homepage.
- About Us – Use ai to keep brand storytelling and mission statements fresh. Set a reminder to update once-a-month.
- Product or Service Pages – Regular updates to descriptions, pricing, and benefits can help keep search engines interested.
- Blogging – A stale page is a dead page – keep updating that back content that performed for your site.
- FAQ Page – Let ai help with ideation for customer questions and search trends.
- Contact Page – Optimize your forms and contact details for conversion. (honestly, this is probably iffy at best)
- Case Studies or Testimonials – This is a gold mine – keep success stories updated with recent clients.
- Resource Hub – Keep adding to your resource pages. Sooner-or-later, it will turn into a traffic magnet.
- PPC Landing Pages – Adjust copy and CTA strategies based on campaign performance and traffic trends.
- Privacy Policy & Terms of Service – Update for compliance with evolving regulations, but always hand edit for legal reasons.
Create cluster subjects and pillar pages based on keyword research. AI can boost SEO effectiveness by analyzing search intent, finding related subtopics, and organizing content into a cohesive system. Websites can boost internal linking, increase visibility in search results, and establish authority on a subject by grouping information into clusters.
Identify missing content by comparing your site to competitors sites. AI can analyze top-ranking pages for a given topic and highlight keywords, subtopics, and questions that your content is flatout missing. This can help uncover opportunities to expand existing content, roll new pages, or update/improve internal linking structures to better match user search intent.
It goes beyond simple keyword comparisons – AI-driven content gap analysis also examines content depth, structure, and engagement factors. It can identify missing visual elements like infographics or videos, that competitors use to enhance user experience. Additionally, AI can assess competitor EEAT signals and prompt ways to improve your sites credibility, such as adding expert quotes, case studies, and/or updated statistics.
We used AI here to identify trends in the SEO blogosphere. We found out that while news is important, SEO’s really want tips-n-tutorials for their day-to-day work. We only found that by analyzing Topic Clustering and sector traffic analysis by AI. Even though we are just a few months into this relaunch, we clearly see the trend that tutorials and tip pages get the highest traffic (and that is traffic that has hung around, while new story traffic is really soft). That’s classic Gap analysis that worked.
Analyze search results to align content with search intent (informational, commercial, transactional). AI can evaluate top-ranking pages for a kw and determine whether users are looking for answers, product comparisons, or ready-to-buy solutions for commercial and shopping related searches. By classifying queries correctly, seo’s can adjust content to match intent.
We an go beyond intent classification, and use AI to track SERP feature trends such as featured snippets, PAA boxes, and local link packs to optimize content. For example, if a search term frequently triggers a list-style snippet, AI can recommend restructuring content into bullet points or numbered lists. Additionally, it do a so-so job at analyzing user engagement metrics from competing pages to refine formatting, multimedia, and CTA placement, improving both SEO performance and conversion rates.
Ai makes it easy to create detailed SEO content outlines with target keywords, headers, and subtopics. It can analyze top-performing content for a given topic and generate highly structured outlines that help you with making sure articles are comprehensive, well-organized, and aligned with user search intent. These briefs can do everything from including suggested H1-H3 tags, keyword placement, internal linking schemes, and recommended word counts based on your competitive analysis. It is ground zero to start with a well-optimized brief so that content creators can focus on writing rather than all the messy researching, improving efficiency and consistency across multiple pieces.
This is all about identifying low-maintenance, long-term content opportunities that remain relevant over time. AI can easily analyze historical search trends, industry topics, and audience interests to help you promote content that has consistent long term demand. Specifically, this includes how-to guides, industry glossaries, best practice articles, and door way pages that generate traffic for years with basic minimal updating.
Evergreen Pages to Update with AI
AI can go on to the web to scan news articles, social media discussions, and search engine trends to identify emerging conversations that align with your sites niche. This allows us to create content, blog posts, or social media updates that capitalize on trending subjects before competitors do. By integrating various real-time data points, businesses can improve engagement, attract new visitors, and boost social sharing and backlink opportunities.
Going beyond trend spotting, AI can help refine content positions and formats to match audience preferences. For example, if a topic is gaining traction on Twitter, AI might suggest a Twitter thread; if it’s being heavily searched on Google, a long-form blog post may be more effective. Additionally, AI can track seasonal trends, viral topics, and industry shifts.
AI has evolved from a fascinatingly simple experiment into a brute force weapon for SEOs and marketers. If you’ve been part of this field for a while, you understand the challenges of keeping up with algorithm changes, efficiently scaling content, and making informed decisions based on mostly squishy data. AI is now providing us with powerful tools that make a difference in automating repetitive tasks, improving content strategies, and revealing opportunities that would have previously required massive amounts manual effort. It’s not just about increasing speed; AI is enhancing our product: precision, personalizing ux, and refining day-to-day strategies in ways we simply couldn’t have imagined just a few years ago.
Fullstop: AI isn’t a one-size-fits-all solution. It’s essential to know how to incorporate it while preserving your personal creativity and insight that distinguish exceptional SEOs. The most effective results are from a combination of automation and human expertise, where AI aids in refining kw research, content, and aligning with SERP user search intent. It is up to you to bring the nuance, understanding, and real-world experience that blackbox machines simply cannot clone.
Be sure to tune into for tomorrows post on From Keywords to Conversions: How AI is Reshaping SEO Strategy
As the CEO and founder of Pubcon Inc., Brett Tabke has been instrumental in shaping the landscape of online marketing and search engine optimization. His journey in the computer industry has spanned over three decades and has made him a pioneering force behind digital evolution. Full Bio
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