Remember at the Google I/O conference in May 2024 when Liz Reid, the head of Google Search, stated, “Google will do the Googling for you” and two months later a Google Serp recommended you put glue on pizza? Their failure with the launch of AI Serps stood in stark contrast to that optimistic tone by Liz Reid.
So we welcome the day today that with some nice news for SEOs and marketers in that ChatGPT’s incredible Deep Research feature is now available for ChatGPT Plus users! If you’ve ever wished for a more in-depth, structured approach to research without getting lost in results, this is the tool you’ve been waiting for.
What is Deep Research?
Deep Research allows ChatGPT to generate structured, multi-layered insights on very complex topics. Instead of a simple yes/no answers, or annoying AI slop, it compiles a detailed report of info across multiple layers or dimensions, making it perfect for SEO competitive analysis, content strategy, and market research.
Think of it like having an AI-powered research assistant that scans 10 levels of serps, gathers, organizes, and presents the findings without the usual legwork.
How to Use Deep Research in ChatGPT
Using Deep Research is easy:
- Ask ChatGPT for a deep research report on a specific topic (e.g., “Deep research on AI trends in digital marketing” or “Deep research on SEO ranking factors in 2024”).
Just click the Deep Research button on the form controls - The AI will generate a structured, multi-section report that includes relevant sources, key findings, and data insights.
- You can refine and expand your research by asking follow-up questions or requesting additional sections.
Why SEOs & Marketers Will Love This
- Time-Saving: No more sifting through endless serps and sources—ChatGPT does it for you.
- Content Planning Powerhouse: Get insights to fuel your blog, landing pages, or social content.
- Competitive Research: Compare trends, strategies, and case studies in minutes. This is eye popping.
- Data-Driven Decisions: (meh) Get structured insights that help guide marketing strategies.
Real-World Examples of Deep Research
Example 1: SEO Strategy for 2024
Prompt: “Deep research on the latest SEO ranking factors for 2024.”
Output Highlights:
- Core Web Vitals impact
- AI-driven content generation & detection
- E-E-A-T updates
- Emerging search engine alternatives to Google (perplexity, SearchGPT)
Example 2: Competitive Analysis for PPC
Prompt: “Deep research on PPC trends in the ecommerce sector.”
Output Highlights:
- Best-performing ad formats in 2024
- AI’s role in PPC automation and broad match problems
- Key platforms beyond Google Ads, Facebook, and Youtube
- Industry benchmarks & conversion rate insights
Example 3: Market Research for a New Product Launch
Prompt: “Deep research on social media trends for product launches in 2024.”
Output Highlights:
- Instagram Reels vs. TikTok engagement
- Best times to post for maximum reach
- Impact of AI-generated ad creatives
- Influencer marketing trends
Final Thoughts
For SEOs and marketers, Deep Research in ChatGPT supercharges strategy, content creation, and market analysis—all with a few simple prompts. If you’re a Plus user, start experimenting today and see how it transforms your workflow.
If you would like an example, here is the chat from the prompt in the screen shot above.
As the CEO and founder of Pubcon Inc., Brett Tabke has been instrumental in shaping the landscape of online marketing and search engine optimization. His journey in the computer industry has spanned over three decades and has made him a pioneering force behind digital evolution. Full Bio
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